About
About Gradely
Gradely is a website intelligence tool. You give it a web address, and it grades the site across SEO, user experience, performance and conversion, then explains in plain language what is holding the business back and what to fix first. Instead of handing you a wall of technical metrics, it turns the findings into a prioritized list of opportunities you can act on the same day, together with the evidence behind each one.
What Gradely does
Gradely runs two connected products. WebScout finds local businesses in a given industry and location, flags which of them have no website or an outdated one, and collects the public contact details you need to reach out. WebGrade then analyzes any website and produces a graded report covering search visibility, page speed, content structure, mobile experience and the signals that influence whether a visitor converts. The two work together: find a prospect, grade their site, and know exactly what to say.
Who it is for
Gradely is built for the people who sell and deliver websites: digital agencies, web studios, freelance developers, SEO consultants, and marketing freelancers. It is also useful to owners of small and medium businesses who want an honest, non-technical read on how their own site is performing. If your work depends on convincing a business that its website needs attention, Gradely gives you the numbers and the argument.
Who builds it
Gradely is designed and built by a small, independent product team based in Stockholm, Sweden. We are a compact group of engineers and designers who work on the product directly, which means feedback reaches the people who actually write the code. The product grew out of our own frustration with agency prospecting tools that produced long lists but very little understanding, and we keep building it the way we would want to use it ourselves: fast, focused, and honest about what a website really needs.
How we work
We build in the open and ship often. Every analysis is generated from deterministic, reproducible checks rather than guesswork, so you can always see where a score came from. Questions, corrections and feature requests are genuinely welcome.